Folklore is a contemporary fine art gallery and space for gathering.

Est. in Santa Fe in 2019, Folklore was founded as a lifestyle shop with an ethos to honor ancient traditions, hero local makers, and source beautiful wares without harming people + the planet. This year, we have chosen to evolve further into the realm of fine art by showcasing an array of multidisciplinary artists who create with reverence. At our Santa Fe location, you’ll find a rotation of small group and solo shows, a permanent collection of fine jewelry, a conscious curation of customer favorites and everyday essentials in our gift shop, and a peaceful space for healing. We exist to tell stories and facilitate connection in many forms. Our aim is to inspire the discovery of beauty, remembrance of the self, respect for the earth, and care for community.

INFORMATION

Kelly Dye is a curator, designer, traveller, and artist, born and raised in California. She's worked in the branding and design industry since 2010.

After graduating from Furman University and Parsons The New School for Design, she specialized in innovation and trend forecasting for beauty and fashion clients in New York City for almost a decade before shifting her focus to sustainable design, and continuing her education at The Fashion Institute of Technology. Her first business, Folklore, opened in Santa Fe, New Mexico in 2019. Folklore's curation of consciously sourced goods, emphasizing local, small/independent designers, female makers, and ethical practices, has been featured in Vogue and regional publications.

In 2023, Kelly opened Folklore Studio – a contemporary fine art gallery and community space in Laguna Beach, CA.

Kelly currently splits her time between Laguna Beach, California and Santa Fe, New Mexico. She loves to travel to India, South East Asia, and Mexico. Kelly also writes poetry, designs interiors, practices feng shui, and dives deeply into spiritual/healing practices from a range of traditions.